Opportunities

A company marked as an opportunity is a deal or tender that your business is aiming to win. It is the midway point in the sales opportunity process.

The Opportunities page displays a list of all your opportunities. From this page, you can create a new opportunity, view or edit an existing one, and link an opportunity to a quote.

What is an opportunity?

A company marked as an opportunity is a deal or tender that your business is aiming to win. It is the midway point in the sales opportunity process, converted from a lead (if your business uses leads) and preceding the quoting procedure.

You can set different stages (e.g. prospecting, follow-up, won, or lost) to each opportunity based on the progress your business is making toward securing (winning) the deal or project.

Once a linked quote is confirmed and invoiced, the stage of the linked opportunity will be updated to "won" automatically.

Key features of the Opportunities page

The Opportunities page gives you an overview of all your opportunities and lets you manage them in one organised page. On this page, you can:

1. View or edit an existing opportunity by clicking the opportunity's blue link. 
2. Switch between viewing all opportunities or only open ones. By default, only open opportunities are shown (as seen in the image below). Viewing all opportunities will also display won (converted) and withdrawn opportunities.
3. Add a new opportunity - learn more about this in the sections below.
4. Switch between table and column views. By default, the page is displayed in a column format, which helps you visually organise opportunities into different stages and lets you arrange them by drag & drop. The table format is shown in the image below.

Create a new opportunity

On the Opportunities page, click +Add opportunity. This takes you to the opportunity entry page, where you can assign a stage and link the opportunity to a quote.

Assign an opportunity stage

On the opportunity entry page, use the Stage dropdown list to select the current status of the deal.

The default opportunity stages are:

• Prospecting
• Preparation
• Approach
• Presentation
• Handling objections
• Follow-up
• Withdrawn
• Won - when an opportunity reaches this stage, it's converted into a customer. You can view conversion rates on the CRM dashboard.
• Lost - the opposite of the won stage, indicating the opportunity was unsuccessful.

You can customise (add, remove, or edit) these stages by clicking the pencil icon next to Stage or via the opportunity stages settings page.

Link to a quote

On the opportunity entry page, click Link to quote to link the opportunity to a new or existing quote. 

Linking an opportunity directly to a quote saves you from having to manually re-enter the same information. Once the linked quote is confirmed and invoiced, the stage of the linked opportunity will be updated to "won" automatically.